
Planning your next webinar? Here are some quick bites
πΊ Think of PrimeTime & TRP like a Broadcast Producer. Avoid clashes with competitor’s webinars, government press release, TV schedule or workshops by celebrity experts. Netflix, Disney, Coursera, PubG, everyone is after consumer’s π & π
π¬ Open with unexpected. Think like an adman
π Use emotions like fear, anger, loss aversion, peer pressure, social rewards, status quo & strength your CTA
π Tell visual stories. Convey ideas with near life & sensory examples to create memory
π Be where people are searching. List on Eventshigh, Eventsbrite, facebook events, etc.
π§ Send a π invite & reminders 3 or 4 times before hand @ regular intervals. How do you plan to follow up?
πͺ It’s not about you. It’s about the person on the other screen. What are you adding to his/her life?
π Incentivize behaviors related to your brand or topic, not just actions. π What suprise can you pack?
How can we create unique virtual moments with our audience? What are the vital elements for online discussions?
